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3 coincidencias para «symbolic consumption»
Alfredo Guzmán Rincón
Contemporary football operates as a cultural system in which club brands function as symbolic resources through which fans construct identity, lifestyle, and social belonging. This study analyzes how football club brands generate a sense o…
Alfredo Guzmán Rincón
Brand loyalty is one of the main objectives of marketing, due to its impact on the sustainability of organisations; however, the explanation of how this type of loyalty is built in the sports industry is complex, due to the way it is organ…
Ruby Lorena Carrillo Barbosa
Purpose: To explore the characteristics of Art Workers in Colombia, expressed in terms of lifestyles and consumption practices, as well as the relationship between symbolic consumption and the social identity of the group. Design/methodolo…