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4 coincidencias para «social identity»
Alfredo Guzmán Rincón
Contemporary football operates as a cultural system in which club brands function as symbolic resources through which fans construct identity, lifestyle, and social belonging. This study analyzes how football club brands generate a sense o…
Suelen Emilia Castiblanco Moreno
Trust, loyalty, and engagement are key objectives for a brand. These elements can result from other brand attributes, such as identification, and can also catalyze other positive outcomes for brands; for instance, advocacy and positive eWO…
Suelen Emilia Castiblanco Moreno
In this article, the relationship between Brand Community Identification (BCI) and positive electronic Word of Mouth (eWOM) is analyzed, considering Social Identity (SI) as an explanatory variable. The sports brand CrossFit is used as a ca…
Ruby Lorena Carrillo Barbosa
Purpose: To explore the characteristics of Art Workers in Colombia, expressed in terms of lifestyles and consumption practices, as well as the relationship between symbolic consumption and the social identity of the group. Design/methodolo…