Registre, conserve, consulte y difunda la producción de conocimiento académico y científico de la Red Summa Education. Acceso abierto, respeto al derecho de autor y autoarchivo como metodología de registro.
Resultados para "Satisfaction" · 17 coincidencias
Satisfaction, website reputation, and word of mouth (WOM) are widely recognised as key drivers of consumer behaviour in digital commerce; however, their combined effects on repurchase intention remain underexplored, par…
Introduction: In the sports industry, brand loyalty is essential for the success and sustainability of organisations. This article reviews the complexities of its construction, highlighting the influential variables and…
The student experience in higher education is a crucial factor influencing learning quality and academic success. This study employs hierarchical clustering analysis to group students based on their perceptions of vario…
E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain l…
Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft ex…
This article examines the evolution of internal marketing over the past decade, highlighting its digital transformation and growing significance in talent management. For this purpose, a bibliometric and thematic analys…
Tourism generates both positive and negative impacts, affecting the well-being of various stakeholders such as tourists, residents, workers, and governments. The effects include economic growth, infrastructure, and empl…
Enrollment in online higher education (OHE) programs has witnessed a substantial increase, owing to the benefits and added value it offers students. However, one of the main challenges in this educational modality is at…
Introduction: In the era of globalization, service quality is fundamental, especially in the educational sector where student-focused attention is key to their satisfaction and engagement with the institution. Universit…
Advances in artificial intelligence (AI) systems are giving rise to new educational tools, such as chatbots, which can be very useful in preventing dropout from higher education. These systems offer personalized and clo…
This paper maps the multifaceted aspects of well-being within the tourism system, adopting a systemic approach. Traditional studies on tourism often focus on economic and marketing aspects or negative externalities, neg…
Brand loyalty is one of the main objectives of marketing, due to its impact on the sustainability of organisations; however, the explanation of how this type of loyalty is built in the sports industry is complex, due to…
Introduction: In the context of higher education, the student experience (SX) has an important impact on student satisfaction and the perceived value of the training service received. For these reasons, higher education…
Postgraduate education has become increasingly crucial for nations in recent years, contributing to scientific, technological, and social progress. However, high dropout rates may undermine the benefits of postgraduate …
Colombia has experienced a strong demand from students from a wide variety of geographical locations and socioeconomic backgrounds who want access to higher education. To ensure the reception of all students, strategies…
Customer satisfaction is a field widely researched in marketing for its influence on the success of companies, but it is also a challenge for e-retailers who must understand and manage the user experience, as well as th…
The growing dropout and low permanence of rural students in higher education has become a central problem in the education system, both affecting the quality conditions of training programmes and preventing the material…