🔎 Búsqueda

Logosímbolos, semiótica, responsabilidad social y ambiental corporativa, y publicidad verde: un caso de estudio

Esta investigación, se centra en el análisis semiótico de la identidad visual proyectada a través de la historia, evolución, significación, simbolismo y rebranding de los logosímbolos que ha tenido la empresa colombiana…

Publicidad y medio ambiente: la industria petrolera como estudio de caso

Introduction: Human civilization has been built upon the uncontrolled exploitation of natural resources, creating a process of collision with the natural world, making the idea of sustainable development almost a utopia…

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to …

Responsabilidad Semiótica, Pierce Como Elemento De Contraste: Caso De Estudio Ecopetrol

The research deals with the semiotic study of the last logo of the Colombian oil company, Ecopetrol S.A., addressing the Peircian concepts of the symbol and of the Immediate and Dynamic Objects, and the examination of t…

Greenwashing poder excepcional. Inspira, seduce y convence

El Marketing, el Greenwashing y su influencia en el Brand Equity. Caso de estudio: Colombia

This article has two general objectives: analyze the visual identity, through the last logo of the Colombian Oil Company Ecopetrol S.A. and, establish the impact on the perception of the con- sumer, its acceptance and r…