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Resultados para "Consumer" · 10 coincidencias
In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute bet…
Introduction: Human civilization has been built upon the uncontrolled exploitation of natural resources, creating a process of collision with the natural world, making the idea of sustainable development almost a utopia…
Introduction: Digital narratives have become a crucial tool for e-commerce in the last decade, influencing consumer perceptions and decisions by creating deep emotional bonds and conveying the brand's value proposition …
Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to …
Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and …
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outli…
The purpose of this work is to reconstruct the administrative management of the owners (shopkeepers) of MSMEs (neighborhood shops), in the sector of the retail market in Colombia. A qualitative methodology based on part…
Today, market conditions have made airlines adapt their strategic digital marketing actions, thereby creating a better two-way communication channel that improves interconnection with users, obtaining adequate recogniti…
Purpose: To explore the characteristics of Art Workers in Colombia, expressed in terms of lifestyles and consumption practices, as well as the relationship between symbolic consumption and the social identity of the gro…
Purpose: This study attempts to explore consumer’s attitudes towards sustainability and in particular, in fashion industry. It aims to explore which priority industries are for consumers in sustainability and how fashio…