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Brand Community Identification as an emotional bond to promote positive eWOM intention in Higher Education

Trust, loyalty, and engagement are key objectives for a brand. These elements can result from other brand attributes, such as identification, and can also catalyze other positive outcomes for brands; for instance, advoc…

Agricultural Tourism as a Strategy for Sustainability and Development of Smart Destinations: A Case Study of the APAVI Association

The tourism sector, in its ongoing pursuit of more responsible and sustainable development models, has identified the smart destination framework as an optimal paradigm for integrating innovation, technology, and sustai…