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Resultados para "Use" · 131 coincidencias

FRH Trabajos de grado de maestría · 2024

Implementación De Un Data Warehouse Para El Análisis Integral Y La Optimización Estratégica En Mercacentro: Mejora De La Eficiencia Y Toma De Decisiones Basadas En Datos

Luz Ángela Rodríguez
FRH Trabajos de grado de especialización · 2024

Plan De Mejoramiento Para La Creación De Politica En La Salud Mental De Los Trabajadores De La Empresa Doctor House H.S.E. I.P.S. S.A.S

Daniel Andrés Rodríguez
FRH Trabajos de grado de especialización · 2024

Estrategia De Disminución Del Ausentismo Mediante El Abordaje De Los Factores Psicosociales

Luis Daniel Rincón Muñoz
GNC Artículos Scopus o WoS · 2024

Predictive Variables of Organisational Performance in Creative Industry Companies from the Perspective of Managers: Experiences in SMEs

Alfredo Guzmán Rincón

The creative industry has emerged as a crucial global development and economic growth driver. This study aims to identify and analyse predic- tive variables that influence the organisational performance of creative indu…

GNC Artículos Scopus o WoS · 2024

Validity of the multidimensional reputation perception scale in private universities

Alfredo Guzmán Rincón

University reputation is the result of the assessments that the stakeholders make of the university, especially the user of the education service, the student. The literature has shown an important impact of reputation …

GNC Artículos Scopus o WoS · 2024

Mapeo de la literatura en la lealtad de marca en la industria deportiva

Ruby Lorena Carrillo Barbosa

Introduction: In the sports industry, brand loyalty is essential for the success and sustainability of organisations. This article reviews the complexities of its construction, highlighting the influential variables and…

GNC Artículos Scopus o WoS · 2024

Análisis multicomparativo de los instrumentos de riesgo psicosocial aplicados en modalidad teletrabajo pospandemia COVID-19

Daniel Andrés Rodríguez

The 4.0 revolution and the growing use of technologies such as artificial intelligence are transforming employment models and labor relations, generating greater demands and workloads that impact con…

GNC Artículos Scopus o WoS · 2024

Keys to managing university reputation from the students’ perspective

Alfredo Guzmán Rincón

University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often commu…

GNC Artículos Scopus o WoS · 2024

Tendencias de Investigación en las Cadenas de Suministro de Frutales: Un Análisis Basado en Revisión de Mapeo

Yazmid Adriana Carrillo Barbosa

In a globalized world with high demand for fresh food, supply chains are essential to the agricultural economy, especially in the fruit sector, which accounts for 22% of global agricultural production. The p…

GNC Artículos Categoría D (Publindex) · 2024

Cadenas de suministro para especies frutales en Latinoamérica y el Caribe: una revisión de alcance

Yazmid Adriana Carrillo Barbosa

Fruit production is a growing economic activity; however, the availability of fruits has been insuf-ficient despite the increase in global production. Efficiency in supply chains plays a crucial role in addressing aspe…

GNC Artículos Scopus o WoS · 2024

Optimizing Student Support: A Review of the Use of AI Chatbots in Higher Education

Nuria Segovia García

Introduction: In the era of globalization, service quality is fundamental, especially in the educational sector where student-focused attention is key to their satisfaction and engagement with the institution. Universit…

GNC Artículos Scopus o WoS · 2024

El profesional de la pedagogía como docente en entornos de educación no formal

Nuria Segovia García

This study analyses the role of educators in the field of non-formal education, focusing on the importance of their skills and expertise for continuous professional development. A quantitative approach was adopted, with…

GNC Artículos Scopus o WoS · 2024

Chatbot de IA para prevenir el abandono de la educación superior: una revisión de la literatura

Nuria Segovia García

Advances in artificial intelligence (AI) systems are giving rise to new educational tools, such as chatbots, which can be very useful in preventing dropout from higher education. These systems offer personalized and clo…

GNC Artículos Categoría D (Publindex) · 2024

Análisis multidimensional de plataformas educativas: Canvas vs. Moodle en la educación superior

Nuria Segovia García

The Learning Management System (LMS) market has grown significantly, offering diverse options for delivering educational programs. Choosing the right LMS requires a comprehensive analysis covering multiple …

GNC Artículos Scopus o WoS · 2024

Abandono en la educación superior virtual colombiana: factores de riesgo para grupos vulnerables

Nuria Segovia García

The rapid expansion of higher education in countries such as Colombia is allowing access to university a wide range of heterogeneous studentss who increasingly see education as a key for improving. However, High …

GNC Artículos Scopus o WoS · 2024

Models of brand equity. A systematic and critical review

María Margarita Gutiérrez Gutiérrez

Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionalit…

GNC Artículos Scopus o WoS · 2024

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

María Margarita Gutiérrez Gutiérrez

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to …

GNC Artículos Scopus o WoS · 2024

La dualidad de la inteligencia artificial en la sostenibilidad de las cadenas de suministro: una revisión narrativa

Marelby Amado Mateus

Introduction:In the current digital age, artificial intelligence (AI) is crucial for advancing sustainable supply chains by addressing inefficiencies and reducing carbon emissions from growing ener…

GNC Artículos Scopus o WoS · 2024

Gestión organizacional en la retención de estudiantes en programas de posgrado: una revisión de alcance

Lira Isis Valencia Quecano

Governments promote postgraduate education to maximize benefits such as the acquisition of knowledge and skills that enhance employability, job stability, and professional salaries, resulting in a better quality o…

GNC Artículos Scopus o WoS · 2024

Política exterior feminista: análisis estadístico del discurso en Iberoamérica

Iván Felipe Medina Arboleda

Feminist foreign policy is analyzed in the speeches published on two international conflicts in some government accounts of Colombia, Spain, Argentina, and El Salvador. To do so, a statistical analysis of the discourse …

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