📚 Repositorio Minerva · Red Summa Education
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Repositorio Minerva

Registre, conserve, consulte y difunda la producción de conocimiento académico y científico de la Red Summa Education. Acceso abierto, respeto al derecho de autor y autoarchivo como metodología de registro.

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Resultados para "Factor" · 61 coincidencias

GNC Artículos Scopus o WoS · 2024

Keys to managing university reputation from the students’ perspective

Alfredo Guzmán Rincón

University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often commu…

GNC Artículos Scopus o WoS · 2024

Influence of reputation, innovation, and knowledge on the performance of MSMEs in the orange economy sector

Alfredo Guzmán Rincón

Studies on entrepreneurship and its impact on economic, political, and social development have increased considerably over the last decade. One of the challenges faced by various countries is the development of companie…

GNC Artículos Scopus o WoS · 2024

Chatbot de IA para prevenir el abandono de la educación superior: una revisión de la literatura

Nuria Segovia García

Advances in artificial intelligence (AI) systems are giving rise to new educational tools, such as chatbots, which can be very useful in preventing dropout from higher education. These systems offer personalized and clo…

GNC Artículos Scopus o WoS · 2024

Abandono en la educación superior virtual colombiana: factores de riesgo para grupos vulnerables

Nuria Segovia García

The rapid expansion of higher education in countries such as Colombia is allowing access to university a wide range of heterogeneous studentss who increasingly see education as a key for improving. However, High …

GNC Artículos Scopus o WoS · 2024

Una Mirada al Emprendimiento Cultural

Martha Milena Cuellar Chavez

Introduction:This article describes how cultural entrepreneurship refers to the creation, management and valuation of artistic, indigenous, ancestral, heritage, creative expressions, framing complexi…

GNC Artículos Scopus o WoS · 2024

Strategies of The Entrepreneurial Profile of Microentrepreneurs From the Perspective of Leadership Culture, Study Range Years 2017 – 2021

Martha Milena Cuellar Chavez

Objective: under study analyzes the impact of entrepreneurship on business strategies, focusing on leadership profiles and social skills, and their measurement through organizational strategy indicators. It also seeks t…

GNC Artículos Scopus o WoS · 2024

Models of brand equity. A systematic and critical review

María Margarita Gutiérrez Gutiérrez

Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionalit…

GNC Artículos Scopus o WoS · 2024

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

María Margarita Gutiérrez Gutiérrez

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to …

GNC Artículos Scopus o WoS · 2024

Gestión organizacional en la retención de estudiantes en programas de posgrado: una revisión de alcance

Lira Isis Valencia Quecano

Governments promote postgraduate education to maximize benefits such as the acquisition of knowledge and skills that enhance employability, job stability, and professional salaries, resulting in a better quality o…

GNC Artículos Categoría D (Publindex) · 2024

Innovative technology transfers systems in agricultural sciences: social networks and algorithms

Dustin Tahisin Gómez Rodríguez

The study analyzed innovative technology transfer systems in agricultural sciences, assessing their impact on sector productivity and sustainability. A mixed-methods approach was employed, combining documentary review a…

GNC Artículos Scopus o WoS · 2024

Resilience and Community Management of Ecotourism Associations in South American Cloud Oases

Camilo Mauricio Grillo Torres

The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associati…

GNC Artículos Scopus o WoS · 2024

Impacto de las estrategias de comunicación en redes sociales en las pizzerías de Colombia: un estudio exploratorio

Camilo Mauricio Grillo Torres

The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associati…

GNC Artículos Scopus o WoS · 2024

Consumer Behaviour in Supermarkets and Food Markets: A Mixed Study in Peru

Camilo Mauricio Grillo Torres

This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outli…

GNC Capítulos de libros resultados de investigación · 2024

Mapping a DynamicWell-Being System for Latin American Tourism

Alfredo Guzmán Rincón

This paper maps the multifaceted aspects of well-being within the tourism system, adopting a systemic approach. Traditional studies on tourism often focus on economic and marketing aspects or negative externalities, neg…

GNC Artículos Scopus o WoS · 2023

Prevention and Mitigation of Rural Higher Education Dropout in Colombia: A Dynamic Performance Management Approach.

Alfredo Guzmán Rincón

Background: Dropout in higher education is a socio-educational phenomenon that has the scope to limit the benefits of education as well as to widen social disparities. For this reason, governments have implemented vario…

GNC Artículos Scopus o WoS · 2023

Student experience scale: Factor analysis in higher education institutions

Alfredo Guzmán Rincón

Introduction: In the context of higher education, the student experience (SX) has an important impact on student satisfaction and the perceived value of the training service received. For these reasons, higher education…

GNC Artículos Categoría D (Publindex) · 2023

Estudio Organizacional De Škoda Experts: Un Análisis De Diagnóstico Empresarial Aplicado A Un Taller Automotriz.

Camilo Mauricio Grillo Torres

This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a de…

GNC Artículos Scopus o WoS · 2023

Percepción y uso de los chatbots entre estudiantes de posgrado online: un estudio exploratorio

Nuria Segovia García

Artificial intelligence is evolving rapidly and has given rise to tools such as ChatGPT, which has an impressive ability to create coherent content similar to that generated by humans. Although it still has certain shor…

GNC Artículos Scopus o WoS · 2023

Infraestructura necesaria para facilitar una educación online de calidad

Nuria Segovia García

Virtual higher education is growing significantly and is characterised by the need to effectively articulate technology and the academic and instructional process. This study has sought to analyse the requirements for i…

GNC Artículos Scopus o WoS · 2023

Reputation Based on Internal Capabilities: The Case of Small Enterprises within the Colombian Orange Economy

Suelen Emilia Castiblanco Moreno

This study seeks to understand how micro, small, and medium-sized enterprises (MSMEs) can be innovative while developing their reputation. In doing so, this study focuses on com- panies classified as promoters of Colomb…

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