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391 coincidencias para «Use»
Dustin Tahisin Gómez Rodríguez
The objective of the article is to identify and disseminate different enterprises and organizations that represent a dialogue between solidarity economy and community economy, approaches that contribute to the strengthening and development…
Dustin Tahisin Gómez Rodríguez
The management of social innovation projects and their relationship with sustainable development is a growing interest in the academic and professional spheres. This paper analyzes emerging trends at the intersection of environmental susta…
Dustin Tahisin Gómez Rodríguez
The aim of the article is to foster dialogue and collaboration between Agro- sciences and Solidarity Economy to explore perspectives leading to sustainable rural develop- ment. A qualitative methodology was employed, divided into two stage…
David Ricardo Africano Franco
Introduction:The present article analyzes the profitability-risk relationship in the financial industry of Latin America, examining traditional banking sector entities as well as digital or Fintech entities. The Methodologydeveloped uses M…
Daniel Andrés Rodríguez
Introduction: The 4.0 revolution and the growing use of technologies such as artificial intelligence are transforming employment models and labor relations, generating greater demands and workloads that impact concentration and mental effo…
Daniel Alfredo Ramírez Zarama
Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and services. However, S…
Camilo Mauricio Grillo Torres
Organizational self-diagnosis is defined as a complete evaluation of the areas that affect the achievement of goals within an organization; a case study is applied to a SME in the gastronomic sector. The study aims to verify and explain th…
Camilo Mauricio Grillo Torres
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…
Camilo Mauricio Grillo Torres
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outlined by Maslow and Ma…
Lira Isis Valencia Quecano
Higher education institutions have focused their efforts on promoting research seedbeds as a strategy for formative research. In this regard, the impact of such a strategy remains unknown due to the lack of models that enable its evaluatio…
Lina María Hurtado Peláez
Marcos Miguel Arias Díaz
Lira Isis Valencia Quecano
Participación del docente investigador Lira Isis Valencia Quecano en el evento "Facebook, red social de comunicación de los museos de arte suramericanos: una mirada exploratoria.", espacio académico orientado al intercambio de conocimiento…
Alfredo Guzmán Rincón
Education can be seen as a driver for social development because people with a higher level of education can access a better income and a better quality of life. The Colombian state has proclaimed various public policies that guarantee thi…
Alfredo Guzmán Rincón
Disinformation is spread to manipulate public opinion for malicious purposes. Mathematical modeling was used to examine and optimize several strategies for combating disinformation—content moderation, education, and counter-campaigns. We i…
Alfredo Guzmán Rincón
Introduction: In the context of higher education, the student experience (SX) has an important impact on student satisfaction and the perceived value of the training service received. For these reasons, higher education institutions (HEIs)…
Alfredo Guzmán Rincón
Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is obtaining high-quali…
Camilo Mauricio Grillo Torres
Alfredo Guzmán Rincón
The digital government policy aims to improve the efficiency, transparency, and quality of the services provided by the state. Research on this policy has been conducted from the perspective of the interaction between the state and each of…
Nuria Segovia García
Artificial intelligence is evolving rapidly and has given rise to tools such as ChatGPT, which has an impressive ability to create coherent content similar to that generated by humans. Although it still has certain shortcomings and errors,…