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In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…
Introduction:Higher education is transforming with the adoption of virtual modalities and the integration of technologies such as artificial intelligence (AI), machine learning (ML), neural networks (NN), and big data (BD). Thes…
Virtual education has been associated, on some occasions, with economic models of scale that strengthen the mercantilist vision of teaching, thereby raising questions on the quality of the service. Some studies on educational costs associa…
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Purpose: This study attempts to explore consumer’s attitudes towards sustainability and in particular, in fashion industry. It aims to explore which priority industries are for consumers in sustainability and how fashion industry is positi…
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