Trust, loyalty, and engagement are key objectives for a brand. These elements can result from other brand attributes, such as identification, and can also catalyze other positive outcomes for brands; for instance, advocacy and positive eWO…
Credit scores have traditionally been calculated from sociodemographic and credit information contained in the databases of financial entities. After the recommen- dations of the Basel committee in 2004 and the 2008 crisis, the lack of upd…
In this article, the relationship between Brand Community Identification (BCI) and positive electronic Word of Mouth (eWOM) is analyzed, considering Social Identity (SI) as an explanatory variable. The sports brand CrossFit is used as a ca…
Participación del docente investigador Suelen Emilia Castiblanco Moreno en el evento "El Cisne Negro y la Investigación Científica", espacio académico orientado al intercambio de conocimientos, experiencias investigativas y reflexiones esp…
Informe de investigación titulado "Identidad social e identificación de marca" elaborado por Suelen Emilia Castiblanco Moreno, documento que sistematiza hallazgos, reflexiones y recomendaciones derivadas del proceso investigativo instituci…
This study seeks to understand how micro, small, and medium-sized enterprises (MSMEs) can be innovative while developing their reputation. In doing so, this study focuses on com- panies classified as promoters of Colombia’s “orange economy…