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Introduction: Digital narratives have become a crucial tool for e-commerce in the last decade, influencing consumer perceptions and decisions by creating deep emotional bonds and conveying the brand's value proposition and identity. Method…
Introduction:In the current digital age, artificial intelligence (AI) is crucial for advancing sustainable supply chains by addressing inefficiencies and reducing carbon emissions from growing energy demand. Methodol…
Customer satisfaction is a field widely researched in marketing for its influence on the success of companies, but it is also a challenge for e-retailers who must understand and manage the user experience, as well as the changing trends in…