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Artículos, libros, capítulos, patentes y desarrollo tecnológico.
127 registros · página 3 de 7
Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation bas…
Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to consumers. The prese…
Introduction:In the current digital age, artificial intelligence (AI) is crucial for advancing sustainable supply chains by addressing inefficiencies and reducing carbon emissions from growing energy demand. Methodol…
In the context of the prolonged internal armed conflict in Colombia, victims face unique challenges when trying to start their own businesses. In addition to the usual barriers such as obtaining financin…
Governments promote postgraduate education to maximize benefits such as the acquisition of knowledge and skills that enhance employability, job stability, and professional salaries, resulting in a better quality of life. Postgradua…
Feminist foreign policy is analyzed in the speeches published on two international conflicts in some government accounts of Colombia, Spain, Argentina, and El Salvador. To do so, a statistical analysis of the discourse and categorization o…
Introduction: The 4.0 revolution and the growing use of technologies such as artificial intelligence are transforming employment models and labor relations, generating greater demands and workloads that impact concentra…
Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and services. However, S…
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…
Organizational self-diagnosis is defined as a complete evaluation of the areas that affect the achievement of goals within an organization; a case study is applied to a SME in the gastronomic sector. The study aims to verify and explain th…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outlined by Maslow and Ma…
This paper maps the multifaceted aspects of well-being within the tourism system, adopting a systemic approach. Traditional studies on tourism often focus on economic and marketing aspects or negative externalities, neglecting the holistic…
En Colombia, los docentes-investigadores han integrado tecnologías de la información y la comunicación (TIC) y herramientas de inteligencia artificial (IA) como ChatGPT y ChatPDF, que han transformado la forma en que se imparte la educació…
Higher education institutions have focused their efforts on promoting research seedbeds as a strategy for formative research. In this regard, the impact of such a strategy remains unknown due to the lack of models that enable its evaluatio…
Grit, entendido como la pasión por alcanzar metas de largo plazo, ha sido concebido como un constructo bidimensional (consistencia de interés y la perseverancia del esfuerzo). El constructo es popular por su fácil medición y por su relació…
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Spain is the first European country in meat consumption. Meat consumption and it effects are frequently discussed in different areas due to the negative impact on environment and human health. Therefore, society needs to increase the aware…
The digital government policy aims to improve the efficiency, transparency, and quality of the services provided by the state. Research on this policy has been conducted from the perspective of the interaction between the state and each of…