Saltar al contenido
📚 Repositorio Minerva · Red Summa Education
RedCol MinCiencias · OAI-PMH · Acceso institucional
Minerva

🔎 Búsqueda

Resultados para "webs" · 1 coincidencia

GNC Artículos Scopus o WoS · 2026

Analysis of repurchase intention in online channels among the Centennial generation: The impact of satisfaction, website reputation, and word of mouth (WOM)

Alfredo Guzmán Rincón

Satisfaction, website reputation, and word of mouth (WOM) are widely recognised as key drivers of consumer behaviour in digital commerce; however, their combined effects on repurchase intention remain underexplored, par…