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2 coincidencias para «football»
Alfredo Guzmán Rincón
Contemporary football operates as a cultural system in which club brands function as symbolic resources through which fans construct identity, lifestyle, and social belonging. This study analyzes how football club brands generate a sense o…
Alfredo Guzmán Rincón
Brand loyalty is one of the main objectives of marketing, due to its impact on the sustainability of organisations; however, the explanation of how this type of loyalty is built in the sports industry is complex, due to the way it is organ…