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Repositorio Minerva

Registre, conserve, consulte y difunda la producción de conocimiento académico y científico de la Red Summa Education. Acceso abierto, respeto al derecho de autor y autoarchivo como metodología de registro.

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Resultados para "Trade" · 8 coincidencias

GNC Artículos Scopus o WoS · 2026

Reputation, Identity, and Symbolic Defence The Role of the Consumer in Digital Brand Crises – The Frisby Case

Alfredo Guzmán Rincón

In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute bet…

GNC Artículos Scopus o WoS · 2026

Reputation, Identity, and Symbolic Defence The Role of the Consumer in Digital Brand Crises – The Frisby Case

Esther Martín-Caro Alamo

In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute bet…

FRH Trabajos de grado de maestría · 2024

Mapping Y Análisis De Riesgos Del Proceso De Inversión Comercial (Trade Spend) De Diageo Colombia.

Marcela Guzman Rincon
FRH Trabajos de grado de pregrado · 2024

Informe Técnico Plan De Emprendimiento: Global Trade Consultores S.A.S

Daniel Alfredo Ramírez Zarama
GNC Artículos Scopus o WoS · 2024

Balance de diez años del TLC entre Colombia y Estados Unidos: Un comercio bilateral en marco del desarrollo dependiente

William Moreno López

Introduction:A decade after the entry into force of the FTA signed between Colombia and the United States, the institutional and media silence contrasts with the bustling announcements of prosperity that preceded such i…

GNC Artículos Scopus o WoS · 2024

Consumer Behaviour in Supermarkets and Food Markets: A Mixed Study in Peru

Camilo Mauricio Grillo Torres

This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outli…

GNC Artículos Scopus o WoS · 2022

United States, China and The Dispute For Global Hegemony: a Comparative Analysis

Juan Vázquez Rojo

The trade and technological war initiated in 2018 between China and the United States has increased interest in the possible hegemonic succession. In this paper, starting from the concept of interstate hegemony, a compa…

DPC Eventos científicos financiados CUA · 2020

TRADE WARS AFTER CORONAVIRUS Economic, political and theoretical implications

Juan Vázquez Rojo

Participación del docente investigador Juan Vázquez Rojo en el evento "TRADE WARS AFTER CORONAVIRUS Economic, political and theoretical implications", espacio académico orientado al intercambio de conocimientos, experie…