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Towards Comprehensive Education: Key Strategies to Enhance the Student Experience in Colombia

The student experience in higher education is a crucial factor influencing learning quality and academic success. This study employs hierarchical clustering analysis to group students based on their perceptions of vario…

Keys to managing university reputation from the students’ perspective

University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often commu…

Análisis de estrategias innovadoras para retención estudiantil con inteligencia artificial: una perspectiva multidisciplinaria

Introduction:Higher education is transforming with the adoption of virtual modalities and the integration of technologies such as artificial intelligence (AI), machine learning (ML), neural networks (NN), and…

Student experience scale: Factor analysis in higher education institutions

Introduction: In the context of higher education, the student experience (SX) has an important impact on student satisfaction and the perceived value of the training service received. For these reasons, higher education…

Relationship between perceived value, student experience, and university reputation: structural equation modeling

Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is …