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Mapping Review On The Study Of Brand Loyalty In The Sports Industry

Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft ex…

Mapeo de la literatura en la lealtad de marca en la industria deportiva

Introduction: In the sports industry, brand loyalty is essential for the success and sustainability of organisations. This article reviews the complexities of its construction, highlighting the influential variables and…

Symbolic consumption as a non-traditional predictor of brand loyalty in the sports industry, football club segment

Brand loyalty is one of the main objectives of marketing, due to its impact on the sustainability of organisations; however, the explanation of how this type of loyalty is built in the sports industry is complex, due to…