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Resultados para "Sport" · 6 coincidencias
Introduction: In the sports industry, brand loyalty is essential for the success and sustainability of organisations. This article reviews the complexities of its construction, highlighting the influential variables and…
Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft ex…
In this article, the relationship between Brand Community Identification (BCI) and positive electronic Word of Mouth (eWOM) is analyzed, considering Social Identity (SI) as an explanatory variable. The sports brand Cros…
Brand loyalty is one of the main objectives of marketing, due to its impact on the sustainability of organisations; however, the explanation of how this type of loyalty is built in the sports industry is complex, due to…
This article was prepared based on the research carried out by the University of Applied and Environmental Sciences and the Colombian Olympic Committee, in which the state of governance and legitimacy of Colombian sport…
Introduction: Social risk is mentioned indefinitely in article 26 of the Political Constitution of Colombia, within the framework of the requirement of qualifications of suitability for occupations, arts and crafts. Obj…