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2 coincidencias para «Repurchase intention»
Alfredo Guzmán Rincón
Satisfaction, website reputation, and word of mouth (WOM) are widely recognised as key drivers of consumer behaviour in digital commerce; however, their combined effects on repurchase intention remain underexplored, particularly among youn…
Alfredo Guzmán Rincón
E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain limited and theoretic…