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Keys to managing university reputation from the students’ perspective

University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often commu…

Student experience scale: Factor analysis in higher education institutions

Introduction: In the context of higher education, the student experience (SX) has an important impact on student satisfaction and the perceived value of the training service received. For these reasons, higher education…

Relationship between perceived value, student experience, and university reputation: structural equation modeling

Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is …

Evaluation of psychometric properties of perceived value applied to universities

Over the past 20 years, the construct of perceived value has been the subject of much research, most of it applied to the service sector. The intangible nature of this sector requires an in-depth analysis of customer pe…