🔎 Búsqueda

Influence of reputation, innovation, and knowledge on the performance of MSMEs in the orange economy sector

Studies on entrepreneurship and its impact on economic, political, and social development have increased considerably over the last decade. One of the challenges faced by various countries is the development of companie…

Reputation Based on Internal Capabilities: The Case of Small Enterprises within the Colombian Orange Economy

This study seeks to understand how micro, small, and medium-sized enterprises (MSMEs) can be innovative while developing their reputation. In doing so, this study focuses on com- panies classified as promoters of Colomb…