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2 coincidencias

2 coincidencias para «Digital strategies»

GNC PROD-2026-0313

Mapping Review on the Study of Brand Loyalty in the Sports Industry

Alfredo Guzmán Rincón

Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft experiences that reson…

Artículos Scopus o WoS · 2025
GNC PROD-2026-0061

Gastronomic Culture and Social Networks: The Impact of Digital Strategies on the Promotion of Traditional Colombian Cuisine

Camilo Mauricio Grillo Torres

In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispute. In countries lik…

Artículos Scopus o WoS · 2025