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Determinant variables in the responsible consumption of artificial intelligence (AI) from the perspective of non-specialized users in Colombia

Purpose: This study analyses the determinant variables influencing responsible AI consumption from the perspective of non-specialised users in Colombia. Given the increasing adoption of AI across various sectors, unders…

Mapeo de la literatura en la lealtad de marca en la industria deportiva

Introduction: In the sports industry, brand loyalty is essential for the success and sustainability of organisations. This article reviews the complexities of its construction, highlighting the influential variables and…

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to …

La responsabilidad social y la ética como estrategias publicitarias efectivas

The objective is to analyze from ethics, morality, codes of ethics, Environmental Management Systems, Corporate Social Responsibility, self-regulation, advertising regulation and co-regulation, how these parameters can …