📚 Repositorio Minerva · Red Summa Education
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Repositorio Minerva

Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Red Summa Education. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.

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Resultados para "Brand loyalty" · 2 coincidencias

GNC Artículos Scopus o WoS · 2025

Mapping Review On The Study Of Brand Loyalty In The Sports Industry

Alfredo Guzmán Rincón

Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft ex…

GNC Artículos Scopus o WoS · 2024

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

María Margarita Gutiérrez Gutiérrez

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to …