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Resultados para "TIC" · 185 coincidencias
Introduction: The 4.0 revolution and the growing use of technologies such as artificial intelligence are transforming employment models and labor relations, generating greater demands and workloads t…
Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and …
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associati…
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associati…
Organizational self-diagnosis is defined as a complete evaluation of the areas that affect the achievement of goals within an organization; a case study is applied to a SME in the gastronomic sector. The study aims to v…
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outli…
This paper maps the multifaceted aspects of well-being within the tourism system, adopting a systemic approach. Traditional studies on tourism often focus on economic and marketing aspects or negative externalities, neg…
En Colombia, los docentes-investigadores han integrado tecnologías de la información y la comunicación (TIC) y herramientas de inteligencia artificial (IA) como ChatGPT y ChatPDF, que han transformado la forma en que se…
Higher education institutions have focused their efforts on promoting research seedbeds as a strategy for formative research. In this regard, the impact of such a strategy remains unknown due to the lack of models that …
Grit, entendido como la pasión por alcanzar metas de largo plazo, ha sido concebido como un constructo bidimensional (consistencia de interés y la perseverancia del esfuerzo). El constructo es popular por su fácil medic…
Introduction:The central theme of this research is the application of environmentalprotection standards that go against the work and qualityof the farmers live. Methodology:Therefore, through a documentary review, espec…
In opposition to the stressed objectivity demanded by the conventional science system, Zemelman's epistemic-methodological proposal advocates the restitution of the subject in the research process. This action takes pla…
Artificial intelligence is evolving rapidly and has given rise to tools such as ChatGPT, which has an impressive ability to create coherent content similar to that generated by humans. Although it still has certain shor…
Virtual higher education is growing significantly and is characterised by the need to effectively articulate technology and the academic and instructional process. This study has sought to analyse the requirements for i…
La dinámica social, cultural, económica y política que siguen las comunidades en territorios regionales de los países de Latinoamérica del siglo XXI, presentan diferentes horizontes impactados por aspectos locales inter…
The research deals with the semiotic study of the last logo of the Colombian oil company, Ecopetrol S.A., addressing the Peircian concepts of the symbol and of the Immediate and Dynamic Objects, and the examination of t…
This study seeks to understand how micro, small, and medium-sized enterprises (MSMEs) can be innovative while developing their reputation. In doing so, this study focuses on com- panies classified as promoters of Colomb…
This research focuses on knowing the levels of stress in small entrepreneurs from Barranquilla in the framework of virtual economic activity due to the confinement in Colombia, under an analytical perspective, consideri…
Participación del docente investigador Ivon Dayann Gil Pedreros en el evento "Congreso universitario internacional sobre la comunicación en la profesión y la universidad de hoy:Contenidos, investigación, innovación y do…
Participación del docente investigador Alfredo Guzmán Rincón en el evento "IV Coloquio Internacional de Investigación y Administración", espacio académico orientado al intercambio de conocimientos, experiencias investig…