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Disinformation propagation in social networks as a diplomacy strategy: analysis from system dynamics

Disinformation on social media has positioned itself as a strategy of diplomacy to intervene in the decisions of sovereign states through the use of fake news, misleading content, hate speech and deliberate falsehoods, …

Una mirada a los medios sociales de los museos de rio de janeiro: un análisis exploratorio

As a result of the constant technological evolution, the current communication strategies and plans of the museums must constantly adapt their objectives since at present they cannot only be an informative channel. Toda…

Análisis de los contenidos digitales y su contribución a la identidad a través de redes sociales de los restaurantes de comidas rápidas en la ciudad de Bogotá

The use of virtual platforms, especially social networks, has changed the way of promoting and disseminating both brands and products in the world. This has generated the need for companies to efficiently manage their p…

Análisis De Contenidos Digitales Y Su Contribución A La Identidad A Través De Redes Sociales De Las Empresas De Productos Lácteos En Colombia

Due to current demands, companies must reinvent their marketing dynamics to maintain or increase brand recognition and positioning. The expansion of technological use constitutes an element to be achieved. Therefore, th…