Registre, conserve, consulte y difunda la producción de conocimiento académico y científico de la Red Summa Education. Acceso abierto, respeto al derecho de autor y autoarchivo como metodología de registro.
Resultados para "PLS-SEM" · 3 coincidencias
In this article, the relationship between Brand Community Identification (BCI) and positive electronic Word of Mouth (eWOM) is analyzed, considering Social Identity (SI) as an explanatory variable. The sports brand Cros…
The implementation of digital government policy is a global phenomenon and the incorporation of the government-to-government (G2G) approach has resulted in several benefits. However, there is still a lack of understandi…
Studies on entrepreneurship and its impact on economic, political, and social development have increased considerably over the last decade. One of the challenges faced by various countries is the development of companie…