📚 Repositorio Minerva · Red Summa Education
RedCol MinCiencias · OAI-PMH · Acceso institucional

Repositorio Minerva

Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Red Summa Education. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.

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Resultados para "Challenges" · 26 coincidencias

GNC Artículos Scopus o WoS · 2024

Optimización empresarial mediante big data para la personalización de estrategias en pymes: una revisión narrativa

Daniel Alfredo Ramírez Zarama

Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and …

GNC Artículos Scopus o WoS · 2024

Resilience and Community Management of Ecotourism Associations in South American Cloud Oases

Camilo Mauricio Grillo Torres

The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associati…

GNC Artículos Scopus o WoS · 2024

Impacto de las estrategias de comunicación en redes sociales en las pizzerías de Colombia: un estudio exploratorio

Camilo Mauricio Grillo Torres

The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associati…

GNC Capítulos de libros resultados de investigación · 2024

Mapping a DynamicWell-Being System for Latin American Tourism

Alfredo Guzmán Rincón

This paper maps the multifaceted aspects of well-being within the tourism system, adopting a systemic approach. Traditional studies on tourism often focus on economic and marketing aspects or negative externalities, neg…

GNC Artículos Scopus o WoS · 2023

Evaluation of psychometric properties of perceived value applied to universities

Alfredo Guzmán Rincón

Over the past 20 years, the construct of perceived value has been the subject of much research, most of it applied to the service sector. The intangible nature of this sector requires an in-depth analysis of customer pe…

GNC Artículos Categoría D (Publindex) · 2022

Family farming, administrative management and organisational development: The case of speciality coffee farmers, Cauca origin

Magda Alejandra Martinez Daza

This research focuses on reconstructing the management for change that leads the management of the family farm "Los Cedros". This objective is developed using qualitative approaches from the research methodology: case s…

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